BRAND IDENTITY

Foster The People are an American indie pop band. The group is composed of Mark Foster, Mark Pontius and their past member was Cubbie Fink. Foster The People's first album was Torches, which was released on May 23, 201. They work under the lable Startime International. The album consists of songs such as Pumnped Up Kicks, Houdini, Call It What You Want and many more. They have been nominated and recieved many awards over the years, such as 'Pumped Up Kicks winning Rock Song of the Year award in 2012.

The logo as seen on the right suits their indie image really well, which forms their identity and brand. The use of a small range of colours causes the logo to really stand which causes the viewer's eyes to be drawn straight to it. The bold black outline to each letter give every individual letter its own frame to what has been drawn inside it. This also makes the words more easy to read. Each letter has its own unique backdrop image, which makes it more interesting to look at. This therefore, makes it more memorable and ctreates a bigger impact of the viewer. The rough style of the font suits the brand that the band has created for itsself. The two other images of their album covers seen on the right also share a similar art style. This continuity makes their band recognisable. There album covers also use very vibrant colours which make them standout, but also suit there style of music. A lot of their songs cover difficult events or situations around the world which gives the impression to their audience that they are straight forward and try not to hide or avoid anything.

Their clothing is pretty casual, which can make relating to them feel easier for their audience as they can be seen as normal people. This style creates a strong brand for them as they can be seen as reliable with their content. All of their pictures are pretty similar by featuring all threee of them. This creates a sense that they share a strong bond with each other, however, the fact the one of their member left the trio suggest their could have been some problems between them. Moreover, the use of low-key lighting and/or balck and white theme with their pictures connotes that their music doesn't cover cheerful subjects. Their facial expressional seem to share similar connotations throughout their photoshoots, which creats a recognisable brand for them.