2 CHAINZ
As a well known rapper in the hip hop genre. His real name is Tauheed Epps and was born in Georgia U.S. 2 Chainz first album release was called Saks Fifth: The Clearance. which was released on june 20, 2011 under the label FUTURISTIC SWAGG ENT. The album consists of songs such as, All Over, Catch Me Later, Ice Game Crazy and many more.
2 Chainz brand identity is essential in portraying himself in relation to his rapping and style of living. 2 Chainz was formally known as Tity Boi, however due to accusations of it being derogatory towards women, he decided to change his stage name to 2 Chainz, to be percieved as more 'family friendly'. 2 Chainz style of rap presented through his songs and music videos are largely influenced by his wealth and the black stereotypes in the society. In the two images on the right, his style gives connotations of wealth and positivity. As seen in his pictures, he always seems to be waring gold chains, which emphasis his name and image. This also gives a sense of consistancy in his identity.
Furthermore, 2 Chainz takes pridfe in this clothing and likes to see himself and a trend-setter. Along with his gold chains he can often be seen wearing sun glasses and hats, which are all apart of his look. Creating this brand for himself makes him easily recognisable. Additionally, 2 Chainz also has his own clothing line called CEO Millionaires, which can be purchased of the Trapavelli Store online. His clothing gives connotations that is takes pride in his success and wealth. This image he has creates a sense of respect from his audience.
In most of his photoshoots the main focus will be a large gold chains, used to emphasises his image and name, making it more memorable and ahrd to forget. This ultimately makes him very recognisable as a musician and a personality. Furthermore, 2 Chainz also hosts a YouTube series called Most Expensivest S**t, where he review very expensive versions of everyday products, such as $100k bottle water. Finally, 2 Chainz uses a wide range of social media such as Instagram, Facebook, Twitter and youTube. This gives the impression that he is very intouch with his audience likes to keep them upto date with his adventures.
