ADELE
Adele is a very popular soul singer who has achived a lot in her carrer after her quick success with her debut album Adele 19. She is well known for emphasising her emotions through her music, which from her first albums is her saddness of heartbreak. These emotions are supported by her dark clothing, which she wares in both music videos and most public events, therefore, connoting her struggles of heartbreak and the pain it leaves. Furthermore, her cockney acent protrays her as uneducated as it is a commonly shared steriotype of speaking and pronouncing. Her positive and amusing attitdue on the other hand make her enjoyable and engaing to watching, which is a contribution towards forming her large fan-base. Also, due to her more causle prublic apperance, she attracts a much wider audience as she is easily relatable.
As seen in the pictures around this page, Adele's image is emphasised through the way she
chooses to portray herself. This in itsself creates her brand. The way she portrays negativity and struggles of mundane problems makes it easy for her audience to relate with her and feel more welcome to her music.
Furtehrmore, Adeles use of close ups show us that she is open and not afraid to expressing her true feelings, as close ups are linked best for showing facial expressions. This gives her a more reliable image that the audience can trust. additionally, her use of black and white images combine with her close ups create the impression that she is not hinding anything. As well as this, the use of black and white gives depressing and lonely connotations, however, her bold facial expressions and makeup create a contrasting repesentation by presenting her as stong and independant. Moreover, Adeles target audience is doutlessly Women who are aged 20+. This is a strong demographics as her audience will be able to relate to her lyrics and be able to understand what she is singing about.
Having a name as simple as 'Adele' and having such a large audience shows that she does not need souly rely on her advertisment to gain an audience and that her personality and performance is enough.
Adele also uses social media webites such as twitter and instagram, where she occasionally posts updates about herself. This allows her audience to have a closer relationship with her as she shares her personal life with her fans. This therefore, emphasises her brand and identity as an artist .
